Gusto Italiano: The Italian Counter at The Point That Lives on Its Own Reels

Most restaurants that want to be found build a website, wait for reviews, and hope Google does the rest. Gusto Italiano has taken a different route. It has no website. What it has is a camera, an Italian voice, and a feed of short videos that treat a pizza order like a stand-up bit.

The result is a small counter inside a Sliema shopping mall with a reach that outsizes its footprint. If you have scrolled Maltese food content in Italian, you may already have seen Gusto Italiano before you ever knew where it was. This guide fills in the part the reels leave out: where to find it, what it serves, and why it is worth the trip down to level -2.

Where it is: Level -2, The Point

Gusto Italiano sits on Level -2 of The Point Shopping Mall at Tigne Point, Sliema. That "-2" matters: this is not a street-front café you stumble past. You take the lift down, and the counter is inside the mall — which means it is sheltered, air-conditioned and open regardless of the weather, but also that you need to know it is there to find it.

The place

Level -2, The Point Shopping Mall, Tigne Point, Sliema

An Italian counter inside Malta's best-known modern shopping mall, a few minutes from the Sliema seafront and the Tigne promenade. Dine-in, takeaway and delivery. €5–10 per person. Reach it by lift to level -2.

The location is a genuine advantage. The Point draws a steady stream of shoppers, families and seafront walkers, and Gusto Italiano's dine-in, takeaway and delivery options all suit that flow: a slice while shopping, a crêpe to walk with along the promenade, or a delivery to a nearby Sliema apartment.

What it serves

The name says Italian, and the two things the shop features most in its own videos are pizza and crêpes. Both are made to order, and both are pitched on freshness and quality rather than on being the cheapest thing in the mall — though at €5–10 a head, the pricing stays firmly in counter territory.

🍕 Pizza

Italian-style pizza, the shop's headline product. The reels lean into the theatre of a big order — the running joke of one customer daring the next to add more — but the underlying pitch is straightforward: proper Italian pizza, made fresh, at mall-counter prices.

🥞 Crêpes

Made-to-order crêpes, and the subject of one of the shop's most-watched videos — a tongue-in-cheek "a crêpe in Malta costs €50?!" hook that turns into an invitation to come and see for yourself. You choose the fillings; the shop's whole argument is freshness and quality.

Good to know: The menu shown in the reels is Italian-first, and so is the shop's voice. If you speak Italian, you are the audience Gusto Italiano is already talking to. If you don't, the food needs no translation — pizza and crêpes explain themselves.

A shop that talks in reels

What makes Gusto Italiano worth a brand spotlight is not just the food — it is the method. In a market where most small restaurants treat social media as an afterthought, Gusto Italiano treats it as the shopfront. The videos are the reason people know the name, and they are unmistakably Italian in tone: fast, funny, a little theatrical, built for FoodTok rather than for a brochure.

"Most restaurants post photos of the food. Gusto Italiano posts the joke about the food — and lets the pizza close the deal." — HubpyMalta editorial team

We went to see it for ourselves. Here is our short video of Gusto Italiano at The Point.

Video: HubpyMalta at Gusto Italiano, The Point, Sliema.

The video is the front door. What it doesn't carry is the practical information a visitor needs once the appetite lands — which is exactly what the HubpyMalta profile is for.

The missing half: Gusto Italiano's HubpyMalta profile carries its address, phone number, map and details in one structured, searchable place — the thing a website would ordinarily do, for a shop that chose reels instead.

How to visit

Getting there

Practicalities

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Frequently asked questions

Where is Gusto Italiano?

On Level -2 of The Point Shopping Mall at Tigne Point, Sliema. Take the lift to level -2; the counter is inside the mall rather than on a street front.

What does Gusto Italiano serve?

Italian food at cafe prices — pizza and crêpes are the two things the shop features most in its own videos. Around €5–10 per person.

Does Gusto Italiano have a website?

No. It reaches its audience through Instagram — largely in Italian — rather than a website. The HubpyMalta profile carries the address, phone, map and details in one place.

How much does it cost?

€5–10 per person — mall-counter pricing rather than sit-down-restaurant pricing.

Can I get takeaway or delivery?

Yes. Gusto Italiano offers dine-in, takeaway and delivery, which suits a quick pizza or crêpe while shopping at The Point or walking the Tigne seafront.