HubpyMalta: Reflecting on 2023, Embracing 2024 — Onward to 2025
Introduction
Welcome to HubpyMalta, your go-to directory and merchant tech platform in Malta. Over the past years, we’ve grown, collaborated, and innovated—with one goal in mind: connecting food lovers, local merchants, and digital experience in the unique Maltese context.
As we close the chapter on 2023 and embrace 2024, we want to celebrate what’s been achieved, set bold ambitions, and look forward to the journey ahead in 2025. Join us on this ride.
Follow us on YouTube for food journeys, local features, and tech stories. 🍽️
#YouTube #foodie #NewYear2024 #Success #Malta
2023 in Review: Milestones & Learnings
Expanding the Directory & Merchant Base
- We onboarded dozens of new restaurants, cafés, and food merchants across Valletta, Sliema, Gozo, Marsaxlokk, St. Julian’s and beyond.
- Our directory categories expanded: from Maltese & Mediterranean cuisine to sushi, tapas, fine dining, burgers, and more.
- We launched HubpyMerchantTech tools — digital menus, ordering integrations, and merchant support.
Growing Engagement & Awareness
- Our YouTube channel “HubpyMT Food & Leisure” grew its audience, featuring local food tours, interviews, behind-the-scenes visits. YouTube
- Our social channels (Instagram via ENTRTN, Twitter as @hubpyMT) deepened their storytelling — local food scenes, merchant spotlights, tech offers. Instagram+1
- We ran promotional offers (e.g. free digital menu & tech consultation) to support small businesses in Malta. X (formerly Twitter)
Building the Tech Backbone
- We improved our platform’s search, filters, UX, and mobile responsiveness to better serve users looking for food in Malta.
- We made strides in streamlining how merchants list, update menus, and manage visibility.
- We learned a lot: merchant pain points, seasonal trends (summer peaks, winter lulls), and user behavior around ordering, discovery, and reviews.
Challenges & Lessons
- Merchant adoption lag: Some small businesses were slower to adopt digital tools—so training and trust building were essential.
- Seasonal volatility: Tourism-driven months see spikes; off-peak months test retention.
- Content and SEO demands: To rank for “Malta food”, “best Maltese restaurant”, etc., we needed consistent high-value content, local SEO, and strategic linking.
All of these lessons prepared us for what’s next.
2024 Ambitions: Charting the Year Ahead
1. “Wish You Success 2024” — Our Motto & Mission
We want 2024 to be a year of shared success—for you (users, foodies), our merchant partners, and Team HubpyMalta. We’re rooting for everyone’s growth.
2. Deeper YouTube & Content Strategy
- Launch a weekly video series: “Malta Bites”, “Merchant Spotlight”, “Food Tech Tales.”
- Collaborate with chefs, food influencers, and local tourism boards to bring fresh narratives.
- Cross-promote content with blogs, SEO pages, and social media for traffic synergy.
3. Merchant Tools Upgrade
- Roll out an advanced digital menu editor, ordering widget, and feedback module.
- Offer training webinars for merchants to get the most out of online tools.
- Introduce merchant analytics dashboards so they see which items attract clicks/orders.
4. Community & Local Engagement
- Host pop-up events, food walks, tastings across neighborhoods to bring the directory into real life.
- Run contest campaigns (“Best Maltese Dish 2024”, “Hidden Gem Café”) to encourage local sharing and buzz.
- Encourage user reviews, ratings, and food photos to enrich the directory’s authenticity.
5. SEO, Content, and Local Discovery
- Publish regular blog features: cuisine deep-dives, chef profiles, Maltese food tales.
- Target local keywords: “best Valletta restaurants”, “Gzira eats”, “Gozo food tour” etc.
- Optimize images, metadata, structured data (recipes, menus) for search engine visibility.
6. Preparing Infrastructure for Scale
- Enhance backend to support increased traffic, more merchant listings, and mobile concurrency.
- Build redundancy, faster caching, and optimization for mobile networks.
- Plan for multilingual support (English + Maltese) and possibly regional expansion (Gozo or further islands).
Looking Forward to 2025: Vision & Hopes
By 2025, HubpyMalta aspires to be the definitive food & dining hub in Malta, recognized not just by locals and tourists, but by industry players.
Big Goals
- Full merchant adoption: 80%+ of restaurants in main hubs listed, active, and using our tools.
- Content authority: A library of hundreds of high-quality articles and videos on Maltese cuisine and food tourism.
- Recognition: Awards, local press mentions, tourism partner status.
- Healthy metrics: Strong retention, user growth, merchant renewals, and positive ROI for partners.
Why 2025 Matters
- As tourism rebounds and food culture thrives, digital presence will be indispensable.
- The gap between “online” and “physical” in dining is narrowing—users expect seamless discovery, reviews, booking, menus.
- We want HubpyMalta to be a trusted local brand that people rely on for food, lifestyle, and culture in Malta.
Call to Action & Closing
To all our supporters: users, merchants, collaborators—thank you for making 2023 memorable. As we enter 2024, we commit to serving you better, innovating more, and growing together.
Wish You Success 2024! Let’s make this year a feast of connection, discovery, and growth.
🟣 Follow us on YouTube and stay tuned for delicious stories, merchant journeys, and tech behind the scenes.
#YouTube #foodie #NewYear2024 #Success #Malta
👉 Get involved: List your restaurant, submit your menu, share your story, or partner with us for content and events.
Here’s to 2025—stronger, more inclusive, and more flavorful.
via YouTube
